Post by account_disabled on Dec 9, 2023 10:13:33 GMT
Many things that can go wrong. When you do SEO and SEM combined, even if bad luck affects your paid advertising, as we described above, your SEO still works and your organic traffic still comes. Furthermore, imagine that, due to a market situation, as in fact happened during the pandemic, your finances are no longer enough to pay Google and you have to suspend. When this happens, if you didn't do SEO and SEM together, your traffic goes radically to zero. SEO and SEM, do they cannibalize each other.
Whether both strategies cannibalize depends a lot on the keyword strategy that the campaign strategist follows. A good strategy is to look for branded or branded keywords to be used in SEM, that is, keywords that contain the brand since these will have less Digital Marketing Service competition and will allow lower costs per click and better campaign quality and let the more generic words , without branding, are those used in the SEO strategy. However, sometimes, when a results page has fierce competition, it is not a bad idea for both the SEM.
SEO strategies to use the same keyword to secure two positions on the SERP results page . When this happens, it is clear that one strategy steals traffic from the other, but on the other hand, when both SEM and organic are visible in the same query, there is a boost of confidence for the search engine. What is clear is that, with a well-managed keyword strategy, SEO and SEM must complement each other, allowing only a very low percentage of cannibalization, when it makes sense. When SEM is rotating alongside organic listings.
Whether both strategies cannibalize depends a lot on the keyword strategy that the campaign strategist follows. A good strategy is to look for branded or branded keywords to be used in SEM, that is, keywords that contain the brand since these will have less Digital Marketing Service competition and will allow lower costs per click and better campaign quality and let the more generic words , without branding, are those used in the SEO strategy. However, sometimes, when a results page has fierce competition, it is not a bad idea for both the SEM.
SEO strategies to use the same keyword to secure two positions on the SERP results page . When this happens, it is clear that one strategy steals traffic from the other, but on the other hand, when both SEM and organic are visible in the same query, there is a boost of confidence for the search engine. What is clear is that, with a well-managed keyword strategy, SEO and SEM must complement each other, allowing only a very low percentage of cannibalization, when it makes sense. When SEM is rotating alongside organic listings.
