Post by account_disabled on Oct 10, 2023 6:28:45 GMT
The media and advertising industries run on ideas. Agencies generate them, transact in them, build their brands and those of their clients through them. They're something we’ve been encouraged to own.However, not every idea can be contained within a single agency, explored within just one office – or owned by just one client. Some ideas are bigger. They relate to the broader marketing and business landscape, to changes in the way that economies function and people interact, to changes in the nature of marketing itself. Coming up with ways to meet these challenges often requires collective thinking, bringing in perspectives from across our profession and beyond it.Stalwarts of the media and advertising industry will recall a time when this type of cross-agency intermingling of big ideas was the norm. Planners, strategists and creatives always worked confidentially on bespoke strategies for their clients. However, they also took pleasure in discussing the bigger picture with similarly sharp marketing and media minds. It was fun – but it was also invaluable. It provided the fertile ground for the individual and agency-wide thinking that created so much value, not just for our clients but for advertising as a whole.
In recent times, our industry has missed a lot Phone Number List of this collective big-picture thinking. With the world reshaping itself in response to the pandemic, and the future role of marketing up for grabs, we decided to create a new kind of think tank to help bring it back.A Time for Big Marketing MindsThe Big Minds Collective is a virtual forum for agency leaders that convenes regularly to hear from experts within and outside marketing on the factors that will shape the future. It questions the status quo, sets its sights on long-running assumptions, asks, ‘what if?’ and then encourages marketing's big minds to explore the possibilities.The Ideas That Marketing Needs Now, All in One Digital MagazineIn the first year of The Big Minds Collective, we've heard from some of the world's leading experts on the issues creating a new context for marketing strategies: from sustainability and the circular economy to where innovation comes from and 'The Great Reshuffle' in the workplace. Our new digital magazine, Big Thinking from The Big Minds Collective, plugs you straight into the discussion, with insights to help illuminate the way ahead.
Author and TED speaker Tim Harford on the real relationship between technology and innovation – and what it means for disruption today Oxford University's Trust Fellow Rachel Botsman on why businesses need a trust strategy nowAward-winning architect Thomas Rau on the implications of a Circular Economy for marketingThe Institute for Real Growth's Marc de Swaan Arons on the changing role of the CMOLinkedIn's Chief Economist Karin Kimbrough on The Great Reshuffle, and whether attitudes to working will ever be the sameAgency leaders on the need for new data sources, marketers' role as visionaries, and the priority issues that brands should be focusing on.There are times when businesses need more than just best practice or business as usual – and this is one of them. Dip into Big Thinking from The Big Minds Collective and see what fresh ideas you can come up with.
In recent times, our industry has missed a lot Phone Number List of this collective big-picture thinking. With the world reshaping itself in response to the pandemic, and the future role of marketing up for grabs, we decided to create a new kind of think tank to help bring it back.A Time for Big Marketing MindsThe Big Minds Collective is a virtual forum for agency leaders that convenes regularly to hear from experts within and outside marketing on the factors that will shape the future. It questions the status quo, sets its sights on long-running assumptions, asks, ‘what if?’ and then encourages marketing's big minds to explore the possibilities.The Ideas That Marketing Needs Now, All in One Digital MagazineIn the first year of The Big Minds Collective, we've heard from some of the world's leading experts on the issues creating a new context for marketing strategies: from sustainability and the circular economy to where innovation comes from and 'The Great Reshuffle' in the workplace. Our new digital magazine, Big Thinking from The Big Minds Collective, plugs you straight into the discussion, with insights to help illuminate the way ahead.
Author and TED speaker Tim Harford on the real relationship between technology and innovation – and what it means for disruption today Oxford University's Trust Fellow Rachel Botsman on why businesses need a trust strategy nowAward-winning architect Thomas Rau on the implications of a Circular Economy for marketingThe Institute for Real Growth's Marc de Swaan Arons on the changing role of the CMOLinkedIn's Chief Economist Karin Kimbrough on The Great Reshuffle, and whether attitudes to working will ever be the sameAgency leaders on the need for new data sources, marketers' role as visionaries, and the priority issues that brands should be focusing on.There are times when businesses need more than just best practice or business as usual – and this is one of them. Dip into Big Thinking from The Big Minds Collective and see what fresh ideas you can come up with.
