Post by account_disabled on Nov 23, 2023 9:18:19 GMT
According to the Purple Pound, in the UK, businesses lose about £2 billion a month by ignoring the needs of people with disabilities.
by the American Institutes for Research said that, in the C Level Executive Email Lists US, the estimated total income of people of working-age with disabilities was around US$500 billion. Of course, these people will most likely spend their money on platforms whose experience is more accessible to them. And it doesn’t stop there: according to Forbes, 70% of millennials say they deeply consider a company’s values before making a purchase. So yes, it’s undeniable: your brand needs to be aware of this issue and take action against it.
Talking about strategy, we know that, today, Marketing that generates results is centered on the user experience. Digital accessibility came not only to allow full access to digital experiences for people with disabilities but also to improve the audience experience as a whole.
Therefore, while accessible digital content is a necessity for part of the public, it also benefits other groups, such as people with a slow internet connection, small screens such as cell phones and smartwatches, and people who have suffered an accident (a broken arm, for example).
Also: it impacts SEO.
You know that Core Web Vitals algorithms from Google are all about user experience, right? It means you have to provide great navigation for all.
So the removal of barriers added to the improvement of the user experience and a greater reach of your content will certainly contribute to your pages ranking better on search engines.
Accessibility as a legal duty
In recent years, governments and policymakers worldwide have realized that to create a society with equity and justice, laws are needed to protect people with disabilities not only in the physical environment but also in the digital environment.
Considered the global standard, the most recent version of the Web Content Accessibility Guidelines — which is the WCAG 2.1 from June 2018 — establishes three levels of accessibility (to learn more, you may consult the WCAG website).
Level A
Level A is the most basic level, where all accessibility criteria considered as Priority 1 are met. It means that the site offers basic access to the content of the pages and documents online.
by the American Institutes for Research said that, in the C Level Executive Email Lists US, the estimated total income of people of working-age with disabilities was around US$500 billion. Of course, these people will most likely spend their money on platforms whose experience is more accessible to them. And it doesn’t stop there: according to Forbes, 70% of millennials say they deeply consider a company’s values before making a purchase. So yes, it’s undeniable: your brand needs to be aware of this issue and take action against it.
Talking about strategy, we know that, today, Marketing that generates results is centered on the user experience. Digital accessibility came not only to allow full access to digital experiences for people with disabilities but also to improve the audience experience as a whole.
Therefore, while accessible digital content is a necessity for part of the public, it also benefits other groups, such as people with a slow internet connection, small screens such as cell phones and smartwatches, and people who have suffered an accident (a broken arm, for example).
Also: it impacts SEO.
You know that Core Web Vitals algorithms from Google are all about user experience, right? It means you have to provide great navigation for all.
So the removal of barriers added to the improvement of the user experience and a greater reach of your content will certainly contribute to your pages ranking better on search engines.
Accessibility as a legal duty
In recent years, governments and policymakers worldwide have realized that to create a society with equity and justice, laws are needed to protect people with disabilities not only in the physical environment but also in the digital environment.
Considered the global standard, the most recent version of the Web Content Accessibility Guidelines — which is the WCAG 2.1 from June 2018 — establishes three levels of accessibility (to learn more, you may consult the WCAG website).
Level A
Level A is the most basic level, where all accessibility criteria considered as Priority 1 are met. It means that the site offers basic access to the content of the pages and documents online.
