Post by account_disabled on Dec 2, 2023 4:55:01 GMT
Average visit length analysis Working with the PR team As I mentioned, we also handle PR for this client. Luckily, the PR team provided excellent support on the search marketing side of the account. This proved critical to the success of this campaign for two reasons: ) The PR team knows their customers better than anyone. It’s even fair to say that they understand the product and target audience better than the client’s own marketing team. This helps us gain insights into why people visit the site, what they expect to see and what customers hope to achieve with their site.
This really helps us determine what people will be searching for to find the site, allowing Phone Number List us to structure our content rewrites more effectively. ) By working with the PR team, we are able to coordinate our ongoing on-page and off-page efforts to align with PR campaigns. For example, if they promote a certain product, or raise awareness of a specific campaign, we know searches in those areas will increase. the same product. When search volume increases, our website is there to capture the traffic. Unlike the previous example, we are able to create a fully optimized landing page when traffic is sent to the product page.
With this approach we know we're going to get a lot of targeted traffic we just need to be there to capture it and give it a friendly nudge in the right direction. Reorganizing Navigation The site's main navigation menu proved to be extremely frustrating. The functionality is extremely limited and we can't even create a dropdown menu because it's not built into it. This means we need to be very tight on our navigation options and make it obvious where each navigation link leads.
This really helps us determine what people will be searching for to find the site, allowing Phone Number List us to structure our content rewrites more effectively. ) By working with the PR team, we are able to coordinate our ongoing on-page and off-page efforts to align with PR campaigns. For example, if they promote a certain product, or raise awareness of a specific campaign, we know searches in those areas will increase. the same product. When search volume increases, our website is there to capture the traffic. Unlike the previous example, we are able to create a fully optimized landing page when traffic is sent to the product page.
With this approach we know we're going to get a lot of targeted traffic we just need to be there to capture it and give it a friendly nudge in the right direction. Reorganizing Navigation The site's main navigation menu proved to be extremely frustrating. The functionality is extremely limited and we can't even create a dropdown menu because it's not built into it. This means we need to be very tight on our navigation options and make it obvious where each navigation link leads.
